Another advantage is that the advertisements can be placed close to or within shopping areas. This encourages people to buy the product or service at the time of viewing instead of in the future.

The message which might be put forward by using outdoor marketing could be encouragement to make a purchase, go on a trip, or vote for someone specific in an election. Billions of dollars are spent by companies on outdoor advertising, and the amount is rising day by day.

The reason why this method of advertising is so effective is that there are millions of people who travel from one place to another everyday. If an outdoor advertising medium is positioned at a strategic location, there is a big chance that it will be viewed by a large number of people who are in the vicinity. This feature combined with the low advertising cost compared to other methods makes outdoor marketing very economical and extremely effective. From the point of view of a layman, it may still seem that only major companies have the budget to afford such an advertising campaign. But the truth of the matter is that it is small businesses which account for the majority of outdoor advertising.

A small business might feel that a billboard is expensive and does not come within its budget. But it can still take advantage of various other outdoor marketing methods to promote its business. An outdoor advertisement that is effectively and properly located, planned, and designed can work wonders for a small business. Vehicle advertisements are a common method that can be used. Company vehicles or delivery vehicles which are used and owned by the company can be converted into a traveling advertisement. Custom designed magnetic signs, bumper stickers, or window decals can also be attached to a personal vehicle.

]]> http://taxiadvertisingworld.com/a-powerful-way-of-marketing-for-small-business-is-outdoor-marketing.htm/feed http://taxiadvertisingworld.com/why-bus-advertising-is-a-good-idea-of-marketing.htm http://taxiadvertisingworld.com/why-bus-advertising-is-a-good-idea-of-marketing.htm#comments Wed, 16 Apr 2008 09:17:25 +0000 admin http://taxiadvertisingworld.com/?p=4 Unless every dollar invested in an advertising campaign for a product or service is spent wisely, there is a chance that most of the money will go down the drain. An advertising campaign is effective only if a large number of people come across it and remember it. This is done by maximizing the impact on the viewers. In the past, advertising through bus wraps (advertisements printed on buses) was very expensive and there were some restrictions as well, therefore only a few selective companies could afford it. But with the improvement in technology, the cost has come down considerably.

One of the reasons why bus wrapping is so effective, besides being friendly to the budget as well as the marketing plan, is that it involves the concept of an advertisement that moves, and every where the bus goes it hits the targeted audience. This is not unlike a sniper or sharp shooter assigned designated targets. The people on the streets where the bus is traveling can not help but look at the bus, because of the fact that it is at eye level (unlike a billboard, which only works when people look upwards in order to see the ad).

Why Bus Advertising

1. Flexibility

Advertisements can be changed from time to time and without any extra costs. This way any changes in the business such as new products, promotions, or offers can be incorporated into the campaign.

2. Target Specific Areas

Bus wraps can be used to target prospective customers in a specific location (with identified boundaries) only. Using buses which have fixed routes in the selected area prevents any loss in money allocated for advertising, and ensures that only the targeted customers see the advertisement. There is a chance of wastage when other channels such as T.V, radio, and newspapers are used since distant customers are likely to view the advertisement as well, which is not a part of the plan. The bus wrap method also allows the company to communicate with markets which can not be reached easily. These include career women and those who are between the ages of eighteen and twenty four.

3. Captive Audience

When an advertisement runs on the T.V or is printed in the newspaper, the viewers can change the channel, turn of the T.V, or put the newspaper away. But in the case of advertisements on buses, people can not do any of the above. They just have to see it, and this increases the impact of the advertisement. Another effective feature of bus wraps is that the message they portray can be viewed by people in shopping areas. There may be a chance that the viewers are encouraged to make a purchase according to what they see.

A large number of companies are using taxi wraps on the London taxis for advertisement these days. The London taxi has proved to be an exceptionally creative medium for personalized advertising. Streets in London are very crowded, so it is difficult to place posters everywhere. But the London taxi overcomes this limitation due to the impact it has being a part of London’s heritage. A single taxi in London, which is customized for advertising purposes, can come under the eyes of almost seventy five million people as it transports people to and from various locations such as shops, museums, airports, etc.

Taxis in London are like gondolas in Venice. They are a part of life and people all over the world think about them whenever they are asked to associate something to London. Taxis reach locations where advertising is not allowed, as well as in busy areas including major business and commercial locations, therefore the advertisement on them have a tendency to catch people’s eyes. Taxi advertising in London gives those who use this technique an edge over other competitors in the marketplace. It enables businesses to make their brand known among the countless number of people who are in the city for work, travel, or social purposes. Advertisements on T.V or posters do have an impact, but not for long. The taxi campaign on the other hand can continue for a long period of time, therefore its effects are long lasting as well. Combined with the low costs, this technique is highly attractive.

REASONS

Following are some more reasons why taxi advertising has become so popular:

1. Reach

The number of trips taken by taxis every month to locations with high populations as well as those locations which are restricted to other transport vehicles range in the millions. People also take more notice of advertisements on taxis.

2. Impact

Unlike other advertisement methods, taxis obviously move and are at eye level. Taxis can be seen parked near shopping stores to attract customers out for shopping. These taxis also have advertisements on them, which may play a part in convincing people to make more purchases.